How Can You Be On A Makeup Pr List

As a blogger over iv years I often receive the question from fellow bloggers or instagrammers how to get PR and the attending of brands. It took me a long fourth dimension to become a successful influencer. This is a sensitive subject considering no ane wants to tell their secrets or contact person of a brand, unless you have a not bad relationship with this person. Abreast being a blogger I'm also the PR and Content Manager of various brands in kingdom of the netherlands like Olaplex, Tangle Teezer, Colour Wow, invisibobble and Florence by Mills. So I know what brands are usually looking for when y'all approach them. In this blogpost I will share my secrets as a blogger and how to approach brands to build a great relationship with them. Please proceed in mind that this is how I think you should approach brands.

What is PR?

PR ways Public Relations and is frequently the department who works close with content creators, famous people and magazines to expose the brand on various platforms and dissimilar means. Just a small part of the PR be out of working with influencers: y'all want to detect the perfect influencers who fits well with the brand.

When do I approach a make?

I started to approach brands and PR agencies when I was blogging and doing Instagram for over a year. First I wanted to create a solide platform with great content before someone takes a wait at it. During that time I had over 7.000 Instagram followers and v.000 unique visitors each month on my weblog. I thought that was a great number to start mailing brands and agencies. Y'all desire to make a great start impression, only approach them when yous recollect they tin can't say no to you. It would be a pity and waste of time if yous are not happy with your content but you look the brand will see it differently.

DO: Create a platform that is unique, that makes you happy. Starting a blog or an Instagram account shouldn't exist the reason to get free stuff. No, y'all want to do this because it is your hobby or you take to much on your mind and want to discover a mode to limited this. Show your niche, dazzler, fashion or food and make it your own. If y'all recollect you tin't to better than this, y'all are ready to prepare some great emails to your favorite brands!

DON'T: Please don't approach a brand or agency when you just take 500 followers or an Instagram account that looks like a personal business relationship with your cats or friends while you are a 'beauty blogger'. Your business relationship should show in a glimpse what your niche is and the corporeality of followers has to be above the 1.000 earlier I tin can even put you on a PR list for updates (non even talking well-nigh receiving PR). If you lot simply started your account a calendar month ago it is better to wait. I want to see that you created a platform that shows what your passion is and that you have a decent amount of followers that as well interacts with you.

How do I reach a brand or PR agencies?

I often receive the question from people on Instagram: "Hey, I saw you received a PR package from that brand, do y'all have contacts for me?". First of all, I usually ignore these questions because they oft come from people who never similar or comment on my Instagram posts or they don't even follow me! When people ask yous these questions, all they want is free stuff. No, non letting you lot get it. So here is what you have to do.

Exercise: if you post regular, create unique content, tagging brands and using the right hashtags your favorite brands will find you! Almost every make or agency has an Instagram and if they run across your mail where yous tagged them, they might volition contact you for the amazing content you created. Or interact on their Instagram, similar their posts and ask genuine questions to them in the comments. They will find you. If you lot tin't expect you lot can approach them past mailing them. Most of the brands don't have a direct PR mail on their website, simply they always have an info or hello mail. Yous can use this electronic mail and enquire if they tin redirect your to the right department within the visitor. That is how like shooting fish in a barrel information technology is!

DON'T: sometimes an influencers is unboxing a PR package on their Instastory and they tag the brand and PR managing director so they tin track information technology. Please don't approach the PR manager on their Instagram business relationship! They usually share their Instagram and then they tin stay in touch with their content creators and track all the content that is posted. Back in the days I worked for make X and someone knew I was doing their Social Media. She approached me on my beauty account and asked how she could go on the PR list because her emails were ignored. I idea information technology was kinda rude because I was not responsible for the PR and if they ignore your (it was a huge brand) y'all are probably not good enough or match. Just arroyo the brand in a proper way by emailing them or sending them a DM on Instagram but never bother the PR manager directly on their personal Instagram account. The only thing you could do is follow their personal Instagram business relationship and hoping you will catch their attention!

How to make a great get-go impression

You emailed them through their info mail, ended up at the right PR person within the make or received a direct mail address from another sweet blogger who was and so kind to share it with you: what at present? Keep in heed that this is like an interview and you want to show why they have to put you on their PR list. Some brands really runway your email address, then if you received a decline for their PR and approach them 6 months after they can run across that they said no to you. That's why it is very of import how to arroyo them and what to say in your e-mail that convinces them to put you on their PR listing:

DO:

            Hello,  Thanks for your time! Let me introduce myself: my name is An and I'm a beauty blogger for over 4 years now (tell why you started this platform and why beauty or mode). I'm mailing you because I believe I'm a slap-up fit for the brand and I desire to keep up to engagement with all the news and launches. (why are you approaching them? Practise you already dearest their brand or exercise you see lots of positive reviews almost them?)  Tell them what you can practise for them in exchange for being on their PR list! Maybe show them your work you made of their products. Brands beloved to hear that you lot already tried their products and created content with it (show your numbers or your unique piece of work)  It would be great if I can exist put on your PR list because as you can meet I'm a huge fan of the brand.

DON'T:

"LET'S COLLAB!" I seriously received some emails and DM's from influencers who approached me similar this. I tin't fifty-fifty take you lot serious anymore. They never become a respond from me. In my previous office I said information technology was okay to arroyo a brand through the DM, merely never start talking most PR or collaborations in the DM. Unremarkably the person behind the account doesn't exercise PR and they can direct you immediately to the right person. Only enquire for information like: how do I make it touch with the PR manager of your brand? What is the electronic mail accost of the brand? Never ship a brand a direct DM on Instagram with: He, I dear your products! Want to collaborate? I still call up this is not the right fashion to approach a make considering

I don't know who yous are
you ask for a collab without telling me what y'all do

NEVER ASK FOR FREE PRODUCTS. If you are non on the PR list still and you approach a brand or agency with the question if you lot tin can go some products, you are doomed. You first accept to take all the steps above earlier you lot even cartel to start asking this question. Luckily I normally receive this question from girls who simply turned xv and think they are an influencer because they have 400 high school friends following her account, I tin can't blame her. These days anybody call back they can become an influencer en receive free products.

How to receive PR

Okay, the fun part is starting now! When you are on the PR list information technology means that with novelties you lot will be the first one to receive a press release about this new launch. That still doesn't mean that you will instantly receive products as soon every bit you are on the list.

Receiving PR can be washed in many ways. Brands tin approach you because they think you fit with the specific launch or make, yous can utilise yourself for influencer marketing platforms similar Octoly to receive products in substitution for content or yous can ask the brand or agencies.

DO: When you enquire for samples or PR packages, e'er tell them what you can do in exchange for receiving the samples. Exist clear and on how many and where yous will postal service the content for them and what kind of concept y'all have to create it. When a new product launches or when you enquire for a sample, nosotros desire to hear from you how you volition highlight this product. Come with a programme and never ask for elementary just receiving the product. The best timing to ask for samples is when a press release has been sent to you: in the press release they ever country if in that location are samples available for the press to test out. Reply on the mail and tell them what you can practice for them!

DON'T: A lot of brands don't ever have samples because the products are just too expensive to souvenir them to everyone or they only ship them to the magazines and celebs. Even when you are on the PR list doesn't hateful you will always receive products . In that location are no unlimited amount of samples available and then usually brands only pick x amount of influencers. And when you see your friend receiving PR and you lot not, don't assail the PR managing director. There is always a reason why you didn't go far on the listing this time because y'all never post something nearly the brand or y'all don't fit with the product. So stop request why you don't receive annihilation from them and commencement asking yourself what would be the reason: are you not active anymore, practise you still post relatable content and are you a great representative for this brand?

Building a relationship with the brand

For brands it is ever great to see the reach we have on diverse platforms. We are genuine happy when we see you posting about our products. It is always a two style street when brands and influencers work together. Just if y'all but started doing this you lot accept to perform outstanding to exist ever on the list.

Keep tagging the brands in your mail service. When you lot completed the "can I receive the product in substitution for 10 content?" we are always happy to meet that yous go on showing the products on your feed. It doesn't demand to be a dedicated postal service but just a glimpse is enough. That is how y'all build up the goodwill.

When yous are on the PR list and you receive a package from them, information technology is e'er keen to post something near the product you received. Some brands keep a list of the influencers they have send PR packages, and if y'all don't postal service anything of the production you might don't receive anything the next time. They will probably give someone else the chance to endeavor something.

Be patience, build your platform and create content

They primal is to keep creating content, stay agile. If y'all oasis't been active for a month the brand might volition might ignore you lot. When your account hasn't been active for a while, your Instagram and web log will loose unique visitors. This has an bear upon on your achieve. Attempt to post at least 2/three times a week and on the days you don't postal service continue interacting with your followers.

Edifice your platform means creating unique content only also stay in touch with your follower and the people you follow. You can only grow with the aid of others. Dorsum in the day (iii years ago) I posted 3 pictures a twenty-four hours on my Instagram to keep my account active and to build a community. If you do this, your account will get noticed.

Condign a blogger or starting a beauty Instagram account has to be something you are passionate nigh. Not because yous want to receive gratis products some day. It is all virtually being part of a community where you can share your thoughts and experience with each other and acquire from other. When your account starts to grow and your followers amount stick with you, your business relationship will become big. Stay true to yourself and create content that makes you happy.

I hope these tips helped you lot to approach brands and receive PR i 24-hour interval. Exist patience and yous will become noticed by your favorite brand. Information technology always helps to first buy their products and review them and then they see you lot are familiar with their products. Like I said, it is all virtually goodwill! If you did something for them without even asking, they will always be pleased to run into your beautiful content!

Why did you lot started blogging or create an Instagram account?